Free Semrush alternatives

Semrush is a paid SEO and marketing analytics platform used by marketers and agencies for keyword research and site audits. Subscriptions are a large cost for small sites that need only occasional checks. Google Search Console is free and shows how a site appears in Google Search, and Ahrefs Webmaster Tools is free for your own site.

Best free alternative to Semrush: Google Search Console. Free data from Google on search queries, clicks, indexing status and page errors.

  1. Google Search Console

    You get: Free data from Google on search queries, clicks, indexing status and page errors.

    You miss: Keyword research, competitor analysis, backlink data and rank tracking.

    Get Google Search ConsoleGoogle Search Console vs Semrush

  2. Ahrefs Webmaster Tools

    You get: Free site audit and backlink reports for websites you have verified ownership of.

    You miss: Competitor research, keyword volume data and rank tracking for any domain.

    Get Ahrefs Webmaster ToolsAhrefs Webmaster Tools vs Semrush

Side by side

OptionWhat you getWhat you miss
Google Search ConsoleFree data from Google on search queries, clicks, indexing status and page errors.Keyword research, competitor analysis, backlink data and rank tracking.
Ahrefs Webmaster ToolsFree site audit and backlink reports for websites you have verified ownership of.Competitor research, keyword volume data and rank tracking for any domain.

Questions people ask

What is the best free alternative to Semrush?

Google Search Console. Free data from Google on search queries, clicks, indexing status and page errors.

Is there a free version of Semrush?

Not a full one, but Google Search Console and Ahrefs Webmaster Tools are free and cover most of what Semrush does.

What do you miss with a free Semrush alternative?

Keyword research, competitor analysis, backlink data and rank tracking.